1.1 Business User: A business entity or individual business owner that uses Internative platform to create and send content to their customers and contact base.

1.2 End User: Any person or entity who receives communication from a Business User via the Internative platform.

1.3 Personal Data: Any information relating to an identified or identifiable natural person.

1.4 Cookies: Small data files placed on your computer or mobile device when you visit a website, used for various purposes including tracking and analytics.

2.1 Business Registration: When businesses sign up for Internative, they provide personal data such as their contact information. We collect this information to create and manage their accounts. Also, if they have given their consent to us, we send them promotional, marketing material and other notifications regarding their operations and usage on Internative Platform.

2.2 Consent: By registering on Internative, businesses provide consent to our Terms and Conditions and this Privacy Policy. We store their contact data securely and may use it to send promotional messages and notifications related to their operations on the platform.

2.3 End User Data: Internative enables businesses to send messages to their users and prospective customers using our email and WhatsApp capabilities. While we do not directly collect end user data, businesses are responsible for managing their databases, ensuring consent, and compliance with relevant laws.

Information collected basis the consent given:-

• Information You Provide Directly:
  • Business Users: When you sign up for the Platform, we collect contact information like name, email address, phone number, and company details.
  • All Users: We may collect information you provide through forms, surveys, feedback, or communication with us.
• Information Collected Automatically:
  • Usage Data: We collect information about how you use the Platform, such as pages visited, time spent on the platform, and features used.
  • Device Information: We collect information about your device, such as browser type, operating system, IP address, and device identifiers.
  • Cookies: We use cookies and similar technologies to collect information about your browsing activity on the Platform.
• Information from Third Parties:
  • We may receive information about Business Users from publicly available sources or third-party service providers we use.
  • We may receive information about users who receive communications from Business Users through the Platform, such as whether they opened an email or clicked on a link. However, we do not collect the content of those communications.

3.1 Business Communication: Internative enables businesses to create and send various content types, including emails, WhatsApp messages, product demos, quizzes, sweepstakes, and polls. Businesses are solely responsible for managing the content and any promises made to end users.

We use your Personal Data for the following purposes:

A. Business Users:

• To provide you with the Platform and its functionalities.
• To process your payments and manage your account.
• To send you important information about the Platform, such as updates, announcements, and promotional offers.
• To personalize your experience on the Platform.
• To analyze how you use the Platform in order to improve it.
• To comply with legal and regulatory requirements.

Sharing Personal Data of Business users:

We may share your Personal Data with third-party service providers who help us operate the Platform and Website, such as payment processors, data hosting providers, and analytics providers. We will only share your Personal Data with third-party service providers who have agreed to comply with strict data security and privacy requirements.

B. End Users:

We do not use your Personal Data for any purpose other than facilitating communication between you and the Business User who sent you a message through our Platform.

4.

4.1 Third-Party APIs and services: Internative utilizes third-party APIs for various functionalities such as content generation, translation, and communication. We are dependent on their capabilities for the features they provide. Internative integrates with third-party services such as Mailgun and Interakt for email and WhatsApp sending capabilities. Users are subject to the privacy policies and terms of these third-party services when using their features.

5. Security and Storage

5.1 Data Security: We take appropriate technical and organizational measures to protect the personal data we collect and process. Your data is stored securely and access is restricted to authorized personnel only. The database of recipients of messages from any Business user from their specific Ips is stored in a secure place and the access is given only to the Business user who has taken a consent from the recipients as per their terms and conditions. We take reasonable security measures to protect your Personal Data from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage method is completely secure, so we cannot guarantee the absolute security of your Personal Data.

5.2 Data Retention: We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Cookies

6.1 Usage of Cookies: Cookies are small data files that are placed on your device when you visit a website. They gather information such as your browser type, operating system, the pages you visited, and the time of your visit. Internative uses cookies to enhance user experience and track usage patterns. By using our platform, you consent to the use of cookies in accordance with this Privacy Policy.

7. Ownership and Location

7.1 Company Information: Internative is owned by Nativebox Solutions Private Limited, a marketing technology company based in Mumbai, India. Our registered address is 253, Sunny Side, Professor UU Bhatt Road, Matunga East, Mumbai, India, Zip code 400019.

8. GDPR Compliance

8.1 Data Processing Addendum: For businesses requiring GDPR compliance, please contact us via our contact page to request a Data Processing Addendum.

9. Changes to Privacy Policy

9.1 Updates: We reserve the right to update this Privacy Policy at any time. Any changes will be effective immediately upon posting on our website. It is your responsibility to review this Privacy Policy periodically for updates.

10. Business User Responsibilities:

10.1 Business users using the platform are mandated to comply with the below responsibilities while using Internative platform:

• Business Users are responsible for obtaining consent from their users before sending them emails, WhatsApp messages, or other communications through the Platform.
• Business Users are responsible for ensuring they comply with all applicable laws and regulations regarding data collection, use, and disclosure.
• Business Users are responsible for the content they create and send through the Platform.

11. Your Rights

11.1 You have certain rights regarding your Personal Data, including the right to:

• Access your Personal Data
• Rectify inaccurate Personal Data
• Request deletion of your Personal Data
• Object to the processing of your Personal Data
• Restrict the processing of your Personal Data
• Withdraw your consent (where applicable)
• To exercise any of these rights, please contact Us using the information provided in Section

12.Children’s Privacy:

12.1 Our Site is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18, and we restrict our Business users in our terms and conditions to refrain from sending communication to users below 18.

13. Analytics insights for Overall Platform Functioning

13.1 We use Non-personal and aggregated information, like total campaigns sent and delivered, total mails sent and delivered, overall open rates, click rates, unsubscribe rates and clickthrough rates for overall platform experience metrics and control of data, and traffic on our platform, for analytical purposes, to improve the overall platform experience.

14. Contact Us

14.1 Feedback and Inquiries: If you have any questions or feedback regarding this Privacy Policy, or if you wish to exercise your rights regarding your personal data, please contact us using the contact form on www.internative.io/contactus.

By using Internative, you agree to the terms of this Privacy Policy. If you do not agree with any aspect of this Privacy Policy, please refrain from using our platform.